Octa's transportation blog

Transportation Agencies Present Ridesharing Ideas to Employers

Five Southern California regional transportation agencies joined forces recently to provide ridesharing strategies that can help employers reduce regional traffic and pollution. OCTA, LA Metro, Ventura County Transportation Commission (VCTC), San Bernardino County Transportation Authority (SBCTA) and the Riverside County Transportation Commission (RCTC) recently provided a free virtual Employee Transportation Coordinator (ETC) Workshop to more than 100 attendees to support corporate South Coast Air Quality Management District (SCAQMD) requirements.

ETCs are employer representatives who work within their organizations to encourage and publicize opportunities to reduce traffic and pollution. OCTA and other transportation agencies provide them with state-of-the-art marketing techniques to help them successfully meet their goals while qualifying for SCAQMD-required certificates.

Because in-person events were prohibited during the pandemic, the agencies pooled their resources to offer virtual events that allowed them to leverage resources to reach more attendees. During the September event, the five agencies presented ideas for marketing events, vanpools, ridesharing and telework.

For more information about OCTA’s ETC or rideshare programs, contact Kristopher Hewkin at khewkin@octa.net.