Octa's transportation blog

Three Agencies Share Transportation Marketing Advice

During a virtual workshop earlier this month, OCTA, LA Metro and the Ventura County Transportation Commission (VCTC) presented information to employer representatives interested in sharing information about public transportation. Workshop attendees master skills that build awareness about alternatives to one-person car journeys and earn marketing certificates.

The most recent workshop topic was ridesharing, including Bike Month. OCTA offers a variety of ridesharing resources and will launch its Bike Month promotion in May.

Approximately 150 people attended the most recent Employee Transportation Coordinator (ETC) Workshop that supports corporate South Coast Air Quality Management District (SCAQMD) requirements.

For more information about OCTA’s ETC or rideshare programs, contact Kristopher Hewkin at khewkin@octa.net.