The American Public Transportation Association (APTA) announced the winners of its annual AdWheel Awards at the APTA Annual Meeting in San Francisco last week. The awards recognize public transportation systems across the country for excellence in advertising, communications, marketing, and promotion.
More than 500 entries competed this year in the five categories including print, electronic, campaigns, special events, and social media. OCTA received the grand prize for the 3 Feet for Safety bicycle video and a first-place award for Angels Express marketing.
This is the fourth award for our bicycle-safety campaign video. In a humorous way, it reminds people that the law requires drivers to leave 3 feet of space when passing cyclists. The video increased awareness about the new law, capturing the attention of motorists, cyclists, advocacy groups, publications and more. In a few short months, it generated 87,500 views on YouTube and 336,621 views on Facebook. It was also featured in multiple print publications, including “American Bicyclist” from the League of American Bicyclists – the largest bicycling advocacy group in the United States.
The other winning APTA entry was for digital display ads at Angel Stadium, which reached more than 45,000 committed fans at precisely the right time to encourage consideration of the Angels Express Metrolink service as an alternative to driving.