A free program that highlights and promotes local businesses near the I-405 Improvement Project continues to expand. Called 405 Forward, the program is a partnership among OCTA and the cities along the project corridor that encourages communities to share their favorite local restaurants, retailers and service providers with their neighbors.
OCTA launched 405 Forward earlier this year. The program now has 178 participating businesses. Nearly 75 percent of the businesses are Vietnamese-owned, reflecting the area’s diversity and the effectiveness of OCTA’s outreach to diverse communities.
OCTA offers a variety of benefits to businesses that join 405 Forward, including free advertising, social media marketing, highlights on an interactive map and the project website and membership in a dedicated Facebook group for businesses and residents.