Two times a year, OCTA invites employee transportation coordinators (ETCs) from Orange County businesses to attend a half-day session on state-of-the-art marketing techniques for promoting activities that help take cars off the road to reduce traffic and pollution. Those who complete the class also receive certification that helps satisfy SCAQMD requirements.
During a great turnout on April 2, 45 ETCs from 37 worksites learned about OCTA’s upcoming bike month, vanpool and perk pass promotions before dividing into groups and creating flyers and email blasts. These marketing materials will then be used at their individual workplaces to inform and encourage employees about the benefits of ridesharing. View the marketing materials they created here.
OCTA works with ETCs throughout the year by providing ideas and support for kick-off events and rideshare fairs, marketing materials, customized transportation schedules, and customized transportation management plans. To learn more, contact OCTA rideshare specialist Amelia Hsu at (714) 560-5358 or ahsu@octa.net.
