In an interview with a leading industry magazine, OCTA CEO Darrell Johnson made comments that became the basis for the article’s headline and structure. His observations about the power of video to engage and inform appeared in the June 2014 issue of Metro Magazine.
Referring to OCTA’s Adventure Series -- seven short videos that take viewers on adventures aboard vanpools, carpools, trains, buses, and bikes -- Johnson explained that OCTA used storytelling to share information about its many transportation options.
OCTA is the first transportation agency of its kind to figuratively “take people along for the ride” to experience the complete range of alternative transportation modes. The upbeat approach was welcomed by everyone from transportation coordinators to new and existing riders. During the first six weeks, the Adventure Series videos garnered 4,400 views and more than 10,000 unique visitors.
In the article, Johnson said, “People are gravitating toward [video], and OCTA is also reaching out to a younger generation, which is more comfortable with video… We’re trying to [add] excitement, tell a story instead of just the standard dry public service announcement … this is about adventures, [for example] a father and son taking the train on the weekend.”
Widely read and referenced by industry professionals, METRO magazine serves the public and private passenger bus and rail transit and motorcoach industry.
Here are two of the seven videos: