Two times a year, OCTA invites employee transportation coordinators (ETCs) from Orange County businesses to attend a half-day session on state-of-the-art marketing techniques for promoting activities that help take cars off the road to reduce traffic and pollution. Those who complete the class also receive certification that helps satisfy SCAQMD requirements.
At the class on April 7, the ETCs learned ways to promote the OCTA vanpool program, dump-the-pump month and national bike month and discovered new ways to communicate effectively using email marketing tools.
OCTA works with ETCs throughout the year by providing ideas and support for kick-off events and rideshare fairs, marketing materials, customized transportation schedules, and customized transportation management plans. To learn more, contact OCTA rideshare specialist Amelia Hsu at (714) 560-5358 or ahsu@octa.net.