A series of seven short online videos, the OCTA Adventure Series takes viewers along for the ride aboard vanpools, carpools, trains, buses and bikes. Designed to entice new riders to sample the wide range of public transportation options available in Orange County, the program is an accessible and upbeat educational tool used by everyone from curious individuals to corporate transportation coordinators. Adventuring by video may give people the confidence and familiarity to try public transportation for real.
Banner ads invite the public to visit octa.net, watch a video, then enter a sweepstakes for a chance to win great prizes such as an iPad Air, $400 in gift cards, a new bike, bus and Metrolink passes. Since the series launched more than three weeks ago, it has attracted in excess of 6,000 unique visitors.
Using Twitter, Facebook and other social media platforms, OCTA has kept excitement high by publicizing the contest and lucky winners and encouraging more people to experience the great adventure of OCTA public transportation.
Here are two of the seven videos: