More than 1,000 people have entered a contest designed to educate both new and experienced riders about bus safety. In December, OCTA launched an integrated program that includes a series of videos, contests and social media messaging devoted to this essential topic.
Riders are encouraged to “Be A Safety Hero!” by watching four short bus safety videos and taking a quiz. Topics include bus safety in terms of boarding, riding, riding with special needs, and exiting. To date, participants have answered safety questions such as, “Should you stand behind or in front of the yellow line?” and “Is it ok to stand if a seat is available?” more than 8,000 times. Their responses are entered into a drawing that randomly awards one 30-day bus pass each week through Jan. 31.
Produced by the OCTA Digital Communications team, the videos are viewable on the OCTA website, Facebook, YouTube and at the OCTA Store. A variety of social media posts have been made in support of the campaign, including safety tips, videos, winner announcements and more.
Since the start of the program, OCTA’s Bus Facebook page has grown by 500 fans – an increase of 13 percent. By “liking” OCTA on Facebook, fans also receive weekly safety tips and access to other exciting content.
Congratulations to these contest winners:
- Alexis M. from Anaheim
- Jennifer M. from Santa Ana
- Nayan M. from Buena Park
- Terry M. from Fountain Valley
The contest ends Jan. 31, 2014. Click here to learn more.
