As part of an ongoing and comprehensive effort to maximize service, retain riders, and attract new customers, the Board voted at its most recent meeting to adopt a colorful new paint design for OCTA buses.
The existing design, more than 20 years old, will be phased out to make way for the new look that prominently features a light blue-and-orange wave and the words “OC Bus.” The recognizable blue-and-white OCTA logo will remain.
The timing was right for the re-branding because OCTA is in the process of replacing more than 40 percent of its bus fleet with 201 compressed natural gas-powered buses. The buses are scheduled for delivery from late 2015 to early 2017.
OCTA continues to explore ways to make its bus service a transportation option of choice for more Orange County residents by optimizing service delivery and by marketing and discounting prices to targeted groups.
Concepts for the new bus designs were reviewed by customers, advisory committees, members of OCTA’s Teen Council and the millennial generation, and other stakeholders.
The new look is cost-effective to implement and maintain and is considered timeless enough to last for years.