To generate interest and awareness of its OC Bus service, OCTA created a video featuring Gen Z slang. The video reflects a popular social media trend in which a spokesperson uses Gen Z slang to highlight a product or destination. Gen Z is the generation of people born between 1997 and 2012.
Shot at OCTA’s Santa Ana bus base, the 90-second video features Director of Operations Damon Blythe with a cameo appearance by coach operator Jaime Caicedo.
With more than 200,000 total organic views to date, this is one of OCTA’s highest-performing videos. On Instagram, where the video was most widely viewed, more than 90 percent of viewers were new to OCTA social media accounts, indicating interest among new audiences.
Watch the video here.