OCTA’s new “Go Digital” webpage is a one-stop shop for bus riders who use their smartphones for trip planning and travel alerts. Having one central location makes it easier for passengers to discover and use the featured digital tools and communicates the message that public transportation can be simple, convenient and accessible.
Nearly 40 percent of all visits to the OCTA website, octa.net, are made from mobile phones, and that number is on the rise. To assist those customers, digital tools showcased on the webpage include eBusbook, which creates personalized bus books; text4next, providing bus arrival times by phone; text4alerts, offering riders’ alerts, detours and schedule changes via text message; plan my trip, an online bus and Metrolink trip planner; get connected, a single sign-up point for OCTA social media including email, text, Facebook, Twitter, and Instagram; and access to a collection of mobile transit apps from third-party developers.
The “Go Digital” webpage reinforces OCTA's efforts to provide actionable information to customers on the go.
Monday, March 3, 2014