OCTA's “Metrolink Seven Summer Treasures" promotion and prize giveaway concluded this month with resounding success. Designed to encourage summer Metrolink ridership, the website showcased fun destinations within walking distance of Metrolink stations in Orange County and beyond. A sweepstakes drawing and photo-sharing contest with many quality prizes acted as incentives to increase website usage and participation.
While Seven Summer Treasures may be closed for the season, its outstanding results are here to stay.
Because the website adapted to any device, those on desktop computers, tablets, and mobile phones all had a great interactive experience. Individuals planned trips at home, took the details along – and changed plans on the go.
More than 30,000 visitors came to metrolinktreasures.com to discover ideas for great food, shopping, culture and bike rides at locations from Los Angeles to Oceanside. More than half (54 percent) of these visitors came from Facebook. As a result of the promotion, OCTA gained nearly 1,800 new Facebook fans – an increase of 24 percent.
With its upbeat momentum and quick snapshots of engaging destinations, the accompanying video received 15,800 views – the most-watched OCTA video to date.
OCTA delivered 60,000 emails in support of the promotion and gained 2,000 new email subscriptions, a 36 percent increase.
One number stands out as a clear indication of the enjoyment delivered by the website: 360. That’s how many photos visitors shared of their Seven Summer Treasures adventures.
