Octa's transportation blog

The Delicate Balance of Microtransit

In this timely article from Passenger Transport, the flagship publication of the American Public Transportation Association (APTA), CEO Darrell Johnson and other leaders across the country comment on their pioneering microtransit projects.

A year ago, OCTA launched OC Flex an on-demand, curb-to-curb shuttle service serving two zones in Orange County seven days a week. Figuring out your service area size is important. If it’s too big, it’s not cost effective; if it’s too small, you won’t have enough ridership,” said Johnson in the article. “Be clear about your objectives. If it’s just the latest fad or trend, it’s probably not a good reason. What are your outcomes? In our case, it was about replacing existing transit service that was underutilized.”

Read the full article here

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