Octa's transportation blog
“Play It Safe” Video Campaign Attracts Award and Attention

“Play It Safe” Video Campaign Attracts Award and Attention

OCTA’s innovative campaign to educate drivers about road safety is generating a lot of interest. Developed to increase awareness about the need for motorists to safely share the road with bicyclists and pedestrians, “Play It Safe” combines two entertaining videos with a fun video game that educates while entertaining.

The “Play It Safe” videos won the top award for short-form videos last week from the California Association of Public Information Officials (CAPIO), an organization of public sector communicators.

In addition, the popular transportation industry publication Streetsblog profiled “Play It Safe” and had this to say about the video game: “While the game is not complicated, the throwback style is endearing, as is the idea of using a car racing game to teach traffic safety (instead of instilling a disregard for it).” Read the entire article here.

To watch the videos and play the game, click here.

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