Just in time for Valentine’s Day, OCTA launched a social media campaign featuring a video about a single girl who speed dates five eligible bachelors while riding on OC Bus.
The content is expected to appeal to millennials (ages 18-34), an important market for OCTA to attract and retain as OC Bus riders. According to the American Public Transportation Association (APTA), millennials are multimodal versus car-centric, and they are more open to taking public transit.
The video serves as a lighthearted way to see how clean, comfortable, and convenient taking the bus can be. Through social media, viewers are encouraged to visit a web page with information on how to ride, riding tools, links to college and regular passes, and a fun survey asking visitors to vote for their favorite bachelor.
This video has proven popular with viewers. Compared to other responses received in the past two years, it has received the most YouTube comments and the most engagement on Facebook.
Watch the video here.